Pick Framer if you want to design the site yourself and have AI speed up the parts you find boring. Pick Durable if you want a working business site in under a minute and never want to open an editor again. Everything else on this page sits between those two poles, and the honest answer to "which AI website builder is best" is that they are not competing for the same person.
The word "AI" is doing very different work across these products. In some it generates the whole site from a prompt. In others it is a writing assistant bolted onto a mature visual editor. Confusing the two is how people end up paying for a tool that fights them.
Prices below were read off each vendor's own pricing page on 17 August 2026. They change often — check before you commit to an annual plan.
The one question that decides it
Are you generating a site or designing one?
Generating means you describe a business, accept what comes out, and edit copy. Durable, 10Web and Hostinger work this way. You trade control for speed, and the speed is real — a plumber who needs a site by Friday does not need a design system.
Designing means you have a layout in your head and want a canvas that will not fight you. Framer and Webflow work this way, and their AI features assist rather than decide. Wix straddles both: it will generate a site from a prompt, then hand you a full editor.
If you are building an app rather than a site — logins, records, dashboards — none of these are right. That is no-code app-builder territory (Softr, Retool, FlutterFlow), a different category with different trade-offs, and a website builder will fight you the whole way.
Framer — for designers who want the canvas, not the questionnaire
Framer is a design tool that happens to publish websites, and it shows in the best way: the editor behaves like a design app rather than a form. AI helps you rewrite sections and generate starting layouts, but you are still the one making the decisions.
The free tier is genuinely usable for a portfolio — you get a Framer subdomain and 1 GB of bandwidth. Paid starts at $10/mo for a custom domain and 2 CMS collections, and Pro at $30/mo raises that to 10 collections with staging and branching.
Watch the seat cost. Extra editors are $20/mo each, which is more than the Basic plan itself — Framer is priced for one designer, not a content team.
Who it is for: designers, agencies, anyone whose site is part of the pitch.
Webflow — for teams who have outgrown a template
Webflow is the most capable thing here and the least forgiving. It produces real semantic markup, has a proper CMS, and expects you to understand the box model. People who know CSS love it; people who do not find it bruising.
The free Starter plan caps you at 2 static pages and a webflow.io domain, so it is for evaluation, not for launching. Basic is $15/mo billed yearly for 300 static pages and a custom domain, and Premium is $25/mo billed yearly, which is where the CMS turns on.
The jump above that is severe: the Webflow Team plan is $2,500/mo on an annual contract. There is no gentle middle, so if you expect to need governance features, price that in now.
Who it is for: marketing teams with a designer, content-heavy sites, anyone who needs the CMS.
Wix — for the person who wants both doors open
Wix will generate a site from a prompt and then let you drag every element on it, which is a genuinely useful combination if you do not yet know how much control you want. It is also the most complete package: hosting, domain, payments, bookings and marketing in one subscription.
The free plan exists and needs no card, but it carries Wix branding — treat it as a sandbox. Paid runs $17/mo (Light), $29/mo (Core), $39/mo (Business) and $159/mo (Business Elite). Note that Wix displays yearly-subscription pricing paid in full up front, so the monthly figure is not what a month-to-month plan costs.
Who it is for: small businesses that want one bill for everything.
10Web — WordPress, generated
10Web is the odd one out: it generates a WordPress site and hosts it. That matters if you need the WordPress plugin ecosystem — a specific booking system, a specific membership tool — but want to skip the setup.
There is no free plan. AI Starter is $10/mo for one website, AI Premium $15/mo for two, AI Ultimate $22.50/mo for four, each with hosting included and a 30-day money-back guarantee.
One pricing trap on their page: the second, much smaller per-month figure next to each plan is the cost per website, not the plan price. A four-site plan at "$5.60/month" is $22.50/month.
Who it is for: anyone who needs WordPress underneath but not the WordPress admin work.
Durable — for a working site before your coffee cools
Durable generates a small business site from a couple of answers, and it is the fastest thing here by a distance. It bundles a light CRM and invoicing, which tells you the real audience: solo trades and services, not designers.
The free plan is real — a durable.site subdomain, unlimited traffic, SSL — but the limits are tight (5 images a month, AI chat capped at 10 messages, CRM capped at 10 customers). Launch is $25/mo ($22/mo billed yearly) and adds a custom domain; Grow is $49/mo ($41/mo yearly).
Who it is for: service businesses that need to exist online this week.
Hostinger — cheapest sticker, read the term
Hostinger's builder is competent and the entry price is the lowest here, but the headline number deserves scrutiny. Premium is advertised at $2.99/mo — that requires a 48-month term paid up front, $143.52 in one go, renewing at $10.99/mo. Business is $3.99/mo on the same 48-month basis, $191.52 up front, renewing at $16.99/mo.
There is no free plan, though there is a 14-day trial. Compared honestly against renewal pricing rather than the teaser, it lands in the same range as everything else.
Who it is for: people certain they want this site for four years.
What we would actually do
- Portfolio or agency site: Framer. The free tier gets you live, and the editor is the product.
- Content-heavy marketing site: Webflow Premium, for the CMS.
- Small business, wants one bill: Wix Core or Business.
- Needs a specific WordPress plugin: 10Web.
- Needs a site today: Durable free, upgrade when a custom domain matters.
The mistake we see most often is buying a design tool to avoid designing. If you do not want to make layout decisions, a generator will make you happier than a canvas, whatever the feature comparison says.
